Pro Master
200 products,
one catalog.
A product website and Sanity CMS for a UAE construction chemicals company — replacing WhatsApp datasheet requests with a searchable catalog, technical document library, and projects showcase built for the GCC market.
Client
Pro Master Construction Products LLC · UAE
Engagement
Product website + CMS
Timeline
10 weeks · Q3–Q4 2025
Status
Products in catalog
200+live
Projects documented
500+completed
GCC markets served
6countries
15 years in the GCC.
No website to show for it.
Pro Master Construction Products had built an ISO-certified business supplying construction chemicals across six GCC markets for over 15 years. But their online presence didn't match their credibility. Distributors were requesting datasheets over WhatsApp. Specifiers couldn't find compliance standards. And there was no way to showcase 500+ completed projects without sending a deck.
Before · The mess
200+ products with no searchable online catalog — distributors and contractors requested datasheets by WhatsApp.
Before · The mess
Technical documents (TDS, SDS, application guides) stored in local folders, impossible to share consistently across GCC markets.
Before · The mess
No way to showcase 500+ completed projects to specifiers and developers without sending a PDF deck manually.
Homepage — hero & product range
Product catalog — search, filter & browse
CMS-first. The team runs it. We don't.
200+ products across 7 categories means content that changes constantly — new formulations, updated compliance certificates, seasonal launches. The site had to be owned by Pro Master's team from day one. Sanity Studio gives them a clean editorial interface without a developer in the loop.
Principle 01
Content owned by the team.
Every product, project, and datasheet is managed through Sanity CMS. The Pro Master team can add a product or update specs without touching a line of code.
Principle 02
Technical credibility first.
Contractors and specifiers need TDS, SDS, and compliance standards fast. The document library is filterable, downloadable, and always current.
Principle 03
Built for the GCC market.
Gulf heat, humidity, and saline conditions are real constraints. The site communicates ISO certification, ASTM/EN/BS compliance, and WRAS approval upfront.
What we actually shipped.
Four public-facing surfaces — product catalog, document library, projects showcase, and distributor pages — all managed through one Sanity CMS studio and deployed to Netlify.
Surface 01 · Public
Product catalog
Surface 02 · Library
TDS / SDS / App guides
Surface 03 · Showcase
Projects portfolio
Surface 04 · Admin
Sanity CMS studio
The spine · Sanity CMS + Next.js
Products, documents, projects, categories — all content managed without code
Frontend
Next.js · App Router
CMS
Sanity Studio
Images
Sanity CDN
Deploy
Netlify
Out · For specifiers
TDS / SDS downloadable · Compliance standards visible
Out · For distributors
Full product catalog · GCC distributor network page
Construction chemicals · UAE
15 years in the GCC.
Now with a presence to match.
Pro Master had the credentials — ISO 9001:2015, WRAS approval, ASTM/EN/BS compliance — but no platform to show them. The site communicates their industrial credibility from the first scroll.
Certification
ISO 9001:2015
Standards
ASTM · EN · BS
Approval
WRAS · MOEI
500+ completed projects. Now findable.
Dubai Hills Residential Community
Waterproofing · Podium Decks
Dubai Marina Mixed-Use Tower
Waterproofing · Below-grade
Fujairah Desalination Plant
Waterproofing · Chemical Resistance
Jebel Ali Port Warehouse
Industrial Flooring · Heavy Duty
What it replaced.
From launch · Q4 2025. Baseline: pre-website WhatsApp + PDF deck operations.
200+products
Full catalog live and searchable by category, application, and standard.
500+projects
Completed GCC projects documented and filterable for specifiers.
6markets
Distributed across UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman.
10 weeks. Schema-first. Handed over.
We designed the CMS schema before the UI. That meant no content migration surprises and a team that could manage the site independently from launch day.
Wk 1–2 · Discovery
Mapped 200+ products & doc library.
Audited existing product data, document formats, and how distributors and contractors actually search for products. Signed fixed-scope SOW.
Wk 3–4 · Design + CMS
Schema-first, then UI.
Designed the Sanity content schema for products, projects, and documents before a single page was built. Approved in one round.
Wk 5–9 · Build
Four surfaces, one CMS.
Product catalog, document library, projects showcase, and distributor pages. All content pulled from Sanity at build time.
Wk 10 · Launch
Team trained, content migrated.
All 200+ products and technical documents migrated into Sanity. Pro Master team trained to manage content independently. Deployed to Netlify.
Frontend
Next.js, Tailwind
CMS
Sanity Studio
Images
Sanity CDN
Deploy
Netlify
Docs
PDF library
Standards
ISO · ASTM · EN